EA went on to list a number of “facts” about the company’s approach to FC 24 Coins FC 21 and FUT. “We do not “push” people to spend in our games,” said the company before noting that Summer is a typically busy time in the FUT community, and that new content and community events are introduced through FUT, with “extensive non-monetized rewards”. “Decisions to spend are always entirely optional,” said EA.
EA also claimed that the content in the leaked document supports their claims by showing “how we are supporting engagement in our game during the summer period, not spending.”
In recent months, loot boxing in video games has been criticised and has been likened to gambling. In January this year, former EA Sports president Peter Moore said that he did not view loot boxes as a form of gambling.
Moore, who had been president of EA Sports when the company introduced Ultimate Team to the FC franchise in 2008, pointed out that players always receive something in return for their purchase.
EA allegedly “steering players into loot box option” in ‘FC 21’
A video game insider has claimed that EA is steering players toward paid-for loot box options, despite the FC 21 publisher’s denial.
In an interview with CBC News, an unnamed source has shared an internal document that purports to show EA pushing players into purchasing loot boxes, a practice that has recently been the subject of a much-publicised lawsuit.
The document in question 11 a leaked 54-page presentation 11 appears to call the practice of purchasing loot boxes (the FC Ultimate Team mode, or FUT) the “cornerstone” of the game. It mentions that “all roads lead to FUT” and that “we are doing everything we can to drive players there”.
The method for “driving” players toward these purchases was mentioned on a further page, explaining how “content teasers” are able to cheap EAFC 24 Coins “drive excitement & funnel players towards FUT from other modes”.